Publicatie: Encyclopedia of Health Communication

Onlangs is de ‘Encyclopedia of Health Communication’ verschenen, uitgegeven door Teresa Thompson bij Sage Publications, met een artikel van CMG directeur Dr. Martine Bouman over “Entertainment-Education in Western Settings”.

De encyclopedie omvat 1688 pagina’s met bijna 600 artikelen van gerenommeerde auteurs uit wetenschap en praktijk met een brede kijk op het thema gezondheidscommunicatie. In de encyclopedie komen onder andere de volgende stema’s aan de orde: Health Campaigns, Entertainment-Education, Media Content, Public Health Communication, Evaluation of Health Intervention en Community Health Issues.

Hier is een korte beschrijving van deze unieke encyclopedie:
From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. 
Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application.